Oates Heating & Air

The Concept

Locally Owned, Professionally Driven

The branding for Oates Heating and Air is rooted in clarity, strength, and function. The logo system is designed to scale across real-world applications — from truck wraps to uniforms — while a custom brand pattern adds texture and cohesion. Drawing inspiration from the tools, grit, and precision of HVAC work, the identity reinforces trust, capability, and hands-on service across every touchpoint.

This project was completed as a freelance commission for a small business owner in the Treasure Valley. The goal was to deliver a ready-to-use, professional brand package that would elevate their presence while remaining approachable and grounded in the community they serve.