Personal Branding

Brand Identity and Guidelines

The Goal

To create a cohesive and authentic visual identity that reflects my design philosophy, ensuring clarity, consistency, and lasting impact

The Concept

My new logo represents the evolution of my design journey—refining a playful past into a polished, structured identity while retaining warmth and approachability. The curved C embracing the R symbolizes how my creativity flows, adapts, and grows. Bold, rounded typography balances minimalism with personality, creating a clean yet human-centered design.

Scattered dots serve as connectors, representing attention to detail and cohesion across branding, packaging, and advertising. Thoughtful spacing and grid precision reinforce clarity and versatility, while subtle color accents add vibrancy without overpowering the sleek black-and-white foundation. This logo is a reflection of my approach to design: a balance of playfulness and precision, creativity and structure, and strategy and expression.

What I Did

Logo Design

Branding

Brand Guidlines

Brand Guidelines

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Lonely Passion Film Production

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Greenhouse