Senior Produce Program
Brand Identity and Bilingual Marketing
The Goal
To increase Hispanic senior participation through clear, engaging bilingual marketing.
The Concept
Fresh produce, fresh connections—made accessible for everyone.
To strengthen community engagement and accessibility, the Caldwell Farmers Market Senior Produce Program embraces a bilingual approach, ensuring both English- and Spanish-speaking seniors feel informed and welcomed. The rebrand focuses on visually appealing, easy-to-understand materials that highlight the program’s benefits, eligibility, and market experience. By integrating culturally relevant imagery and language, the initiative not only improves awareness but also encourages a greater sense of belonging, ultimately increasing participation among Hispanic seniors and fostering a stronger local food system.
These materials have been adopted and are in use with the Senior Produce Program today.
What I Did
Rebranding
Messaging
Bilingual Marketing
