Dewzy Vodka Seltzers

The Concept

Boozy last night, woozy this morning, Dewzy all the time.

Dewzy is not just another vodka seltzer; it's a deliberate escape into summer's essence, carefully crafted to stand out in an oversaturated market. As the designer behind Dewzy, my mission was to capture the season’s carefree spirit while offering a unique alternative to the conventional vodka seltzer experience. With its lack of carbonation and low calorie profile, Dewzy presents a refreshing choice that’s both light and invigorating.

Dewzy’s brand identity is intentionally clean and simple to accommodate future product expansions as well as speak to the brand identity. The fresh aesthetic provides a solid foundation for introducing new flavors, variations, and even related product lines. Whether we venture into new beverages or complementary accessories, Dewzy’s core design will seamlessly integrate, maintaining the brand’s cohesive and inviting image.

Dewzy is a conceptual brand.